The CB Way: Protecting Our Family Values as We Grow

Over the past 20 years, Cokebusters has grown from a small family business into an international exporter serving the global energy industry. With that growth comes great opportunity, but also responsibility. Responsibility to protect the culture, standards and behaviours that have defined us since day one.

As Cokebusters moves into its third decade, we naturally paused to reflect on how far we’d come and where we wanted to take the company going forward.  It was against this backdrop that the Board, in consultation with HR Manager, Janet Sandford, formally introduced “The CB Way” as a deliberate commitment to preserve who we are as we scale.

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Why We Put It in Writing

Cokebusters remains a family-owned business, with different generations of the same family now represented on the Board. That continuity has shaped our culture which is practical, principled and invested in doing things properly.

As the company expands internationally, recruits new talent and diversifies its markets, there was a clear consensus: growth must not dilute the values the business was founded upon.

The CB Way was created as an anchor; a framework that ensures as we grow in size and geography, we remain consistent in behaviour, standards and expectation.

It is for everyone at Cokebusters, from the Board to the newest recruit.

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A Pursuit of Excellence

At the heart of The CB Way is a simple belief:

“To meet the expectations of sophisticated global markets, there is only one criteria – the pursuit of excellence.“

The CB Way defines what that looks like in practice.

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The Pillars of The CB Way

The framework is built around clear, practical behaviours that guide decision-making and daily conduct.

Excellence Focused – “Get it right first time”

We aim to deliver quality without compromise. Investing in equipment, investing in people and investing in preparation ensures our clients receive work done properly.

Results Driven – “Get the job done”

We understand the operational realities of the energy sector. Our clients depend on us. We respond with urgency and accountability.

Innovative – “Generate ideas”

From Smart Pig development to specialist Double Pumping Units, innovation is at the heart of who we are at Cokebusters.

Flexible – “Happy to adapt”

Complex sites and evolving scopes require agility. We respond constructively and positively to change.

Communicative – “Get involved”

Operators and engineers collaborate. Front office and field teams align. Clear communication underpins safety and performance.

Team Focused – “Think of others”

We support one another. We recognise that no successful operation is achieved alone.

Trustworthy – “Act with integrity”

Integrity is non-negotiable. Whether in safety decisions, client relationships or internal conduct, we do what is right.

Performance Oriented – “Want to improve”

We pursue continual improvement in technology, process and personal development.

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What It Means in Practice

The CB Way is not theoretical. It reflects how Cokebusters has operated for two decades:

• Promoting from within and investing in people

• Designing and building our own specialist equipment

• Refusing to compromise on safety

• Ensuring operators and engineers work collaboratively

• Choosing long-term reliability over short-term shortcuts

It is displayed in our offices as a visible reminder of the standards we expect of ourselves.

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An Anchor for Growth

As we transition from a small family business into a larger international organisation, The CB Way provides consistency.

For new recruits, it sets behavioural expectations from day one.
For leadership, it establishes accountability.
For clients, it ensures a consistent experience regardless of region or team.

It is part of a deliberate strategic growth plan, scaling capability without losing sight of our identity.

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Looking Forward

The CB Way captures the principles that have guided Cokebusters from its earliest days – now formalised and expanded upon to support the next phase of growth.

As we diversify into new markets, develop new technologies and welcome new colleagues, the message is simple:

Growth will not compromise who we are.  We are always learning and adapting, but our founding principles remain at the core of everything we do.